Sponsorship & Hospitality

Sponsorship Opportunities

British Dressage has excelled onto the global stage over the last few years following the phenomenal success of Valegro and Charlotte Dujardin as well as numerous Team GB accolades.

The ‘dancing horses’ risen in popularity to become a sport that reaches thousands of people in the UK and abroad through various forms of media.

Somerford Parks Premier League Dressage show has been hugely successful over the past eight years with Britain’s dressage elite competing across all levels of competition.

At Somerford we pride ourselves on the ability to provide exactly what each individual sponsor requires, we can tailor a sponsorship package to meet all marketing requirements and budget.

Sponsoring equestrian sport can fulfil a multitude of marketing opportunities including media placement, advertising and brand awareness to a wide and varied audience.

Unlike the short term benefits of advertising, sponsoring an equestrian sport builds brand awareness and loyalty over the long term while connecting with professional and management networks. No other sport provides such a convivial atmosphere with such excellent contacts for business and networking opportunities.

Class Sponsorship provides the opportunity to have your Company name and image closely associated with a limited number of individual “feature” areas of the event.

We provide a sponsor’s marquee, offering a 3-course lunch sourced from local producers, with additional refreshments. A great way to entertain clients throughout the weekend whilst watching top equestrian sport and some of the best riders in the world compete.

Arena sponsorship is always popular. Logo’d banners can be erected around the site giving incredible exposure to your company as well as the added advantage of a trade stand to promote and sell your product over the weekend.

On top of this our excellent public address team specialise in company promotion and work hard to ensure sponsor commentary is continually aired throughout the competition.

The cost of sponsorship at Somerford Park can start at a very modest level and is a very affordable way of promoting business. No matter what a company’s budget is there is always a sponsorship package that can accommodate.

The designated class carries the Sponsors name with regular promotion over the public address system both during the Event and at the Prize Giving.

  • Company name featured on winners rosettes and sash, with the option to award prizes and trophies to the winners of your class with photo opportunity
  • Corporate name featured on Section headings in the Event Programme and on the Master Scoreboard.
  • Hospitality for four persons provided on-site.*
  • Opportunity to site corporate banners/signage in prominent locations around the show ground and cross-country course.
  • Complimentary half-page advertisement and acknowledgment in the Event Programme.
  • Announcement of sponsorship on social media
  • Logo with hyperlink on the event website
  • 3m x 3m complimentary trade stand

Case Study

Lexus have taken the opportunity to use Somerford Park to showcase their vehicles to a wide audience, this has included supplying judges cars which increases Lexus brand reach.

Various vehicle dealerships have utilised a show stand along-side the trade stands and this can be incorporated into various points at the event, improving exposure to the target audience.

Hospitality packages

Saturday & Sunday

Join us for a fabulous day of top class dressage and hospitality at one of the country’s leading equestrian venues.

Basic Hospitality:

Our basic hospitality package includes forward parking, hospitality hostess, official event programme, use of your table from 11.30am, 2 course lunch with cheese and biscuits as well as complimentary tea and coffee all day as well as access to the bar – all this for just £40.00 per person.

VIP Hospitality:

Alternatively we offer a VIP package which includes; VIP forward parking, 2 bottles of CHAMPAGNE on the table for your arrival with exclusive  seating.  You will be welcomed by your hostess, with use of your table from 11.30am, official event programmes on the table, 2 course lunch with cheese and biscuits as well as complimentary tea and coffee all day as well as access to the bar.

Table of 8 people.…………………………£400.00

Somerford Park Farm Ltd Holmes Chapel Rd, Congleton, Cheshire, CW12 4SW